Interview with GETT published in European Business Magazine

Interview with GETT published in European Business Magazine

The following interview with GETT CEO Pierre Beer has recently been published on European Business Magazine:

Connecting human and machine

Have you ever wondered what keeps large machinery and a multitude of technical equipment in operation? It is above all the operating technology, including keyboards and touch panels, that is in use in the field of data input. GETT Gerätetechnik GmbH is the expert for keyboard-related products for industry as well as for the medical sector worldwide.

The computerization of all areas of private and business life has changed the way modern technology is applied today. The keyboard in particular has emerged as the connection between human and machine, and has turned into the most significant device for data input.

”At first we only traded in keyboards, but by 1998 we had invested in our own production and started to build standard and customized keyboards ourselves that are in use in sensitive environments. Today, we are a key player in the medical field and provide keyboards that are easily cleaned and disinfected to comply with strict hygiene regulations,” points out CEO Pierre Beer, who took over the company with two partners following a management buyout in 2013.

Interview with Pierre Beer, CEO GETT Gerätetechnik GmbH

Since then, GETT has experienced a highly positive development. “We offer a standard range, including products that are suitable for various environments like hospitals, labs or care homes,” says Mr. Beer. GETT Gerätetechnik also produces keyboards for industrial usage that can cope with dust, dirt and extreme temperature fluctuations. “Our most important segment is the customized range, which we also call projects. This division offers the complete package for individual operating solutions. Here, we already generate two thirds of our turnover of 21 million EUR,” states Mr. Beer.

Foil keyboard manufacturing

 The customized products division finds solutions for any special application

GETT is one of the very few manufacturers which can process various materials, including glass, stainless steel, silicone and plastics, and offer products accordingly. “This is important for many specialist retailers as they can serve different customers with varying requirements. It also reduces the number of suppliers they have to deal with,” says Mr. Beer.

Diversification and ongoing international expansion will be key issues for the near future, with demand for keyboards and touch panels growing further. Asia will be on GETT’s agenda as an important market for future development.

Read the interview on European Business Magazine


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